[Company / Industry] Global Dairy and Food Company / Food Production
[Position] Junior Brand Manager
[Function] Marketing
[Reporting Line] Brand Manager
[Employment Type] Permanent
[Compensation] TBD
[Location] Seoul, Korea
[Consultant in charge] Simon S. Kim
COMPANY DESCRIPTION:
Global player in dairy and food production
JOB DESCRIPTION:
Participate in Building Brand Reviews, Strategy and Plans & Execution
Assists in the development of yearly brand marketing plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities (ATL & BTL communication / activations / promotions / new product development, pricing, PR etc…)
Leads innovation / activation projects deployment and the integrated activity schedule ensuring consistency with Brand Purpose, including: (1) Liaison with sales dept and partner distributors, (2) Liaison with agencies / briefings & follow ups, (3) Successful activation campaigns (BTL / ATL / Digital / Data driven precision marketing), (4) Successful new product launch (pack design, launch campaign, in-store activation etc), (5) Support innovation / renovation projects from exploration to launch stage by proceeding package, program update and working with related stakeholders
Drives Out-of-Home marketing projects & implementation; (1) Executes Out-of-Home activations and leads co-branding product development cooperating with partner distributors, (2) Closely monitors market trends and competition, identifying new opportunity / potential to grow Out-of-Home business
Manages accurate and timely monitoring of business progresses & ROI; (1) Analysis of business results vs KPIs and gap filling activity suggestion when necessary, (2) Analysis of ROI of traditional & digital media and of various campaigns and monitoring budget spend for on-time adjustment of budget / media allocation, (3) Commercial focus and awareness of sales status & KPIs
Ensure customer centricity through support on category / customer plan (ie Range Review, Category reviews) & customer acquisition in conjunction with the Trade-marketing and sales teams
Develop Consumer & Market Intelligence jointly with Consumer Insights & Innovation Managers
Work collaboratively with Consumer & Market Insights manager and Innovation manager to generate relevant and actionable market and consumer insights
Support establishment of monitoring in collaboration with Innovation and CMI managers of market trends, innovations and competitor activities
JOB REQUIREMENTS
With minimum 3-4 years of proven experiences in brand/product management (preferably in FMCG/food marketing).
Self-motivated, high passion to grow
Ability to work independently
Strong business mindset, analytical power
Good communication skill with both local and global
Open-minded, practical creativity, and result oriented
Digital marketing literacy
Package design development
Innovation / product development
Financial management skills
Consumer insights & market research acumen
Agency/vendors management
If you are interested, please contact simon.kim@rp4rp.com +82-10-4118-2178