[Company / Industry] Global designer and manufacturer of office furniture and equipment / Furniture
[Position] Marketing Specialist, Korea & Japan
[Function] Marketing
[Reporting Line] Markteting Manager, Australia
[Employment Type] Full time
[Compensation] TBD
[Location] Seoul, Korea
[Global HQ] Michigan, USA
[Consultant in charge] Simon S. Kim
Company Description:
Global provider of furnishings and related technologies and services with 100+ years of business history
The Position:
To plan, develop and execute regional marketing activities under the guidance of the Senior Marketing Manager which are aligned to the APMEA marketing strategy with responsibility for the Korean and Japanese market as shown:
Job Description:
Develop and manage a regional-specific marketing plan, targeted specifically at key markets and audiences in Korea and Japan, using knowledge of the specific regional audiences, channels, opportunities, and products
Deliver and execute marketing activity that is strategically aligned, on brand, on time, on budget and effective, meeting business needs to drive revenue growth and gain competitive advantage
Manage marketing and design resources, activities and infrastructure to deliver the agreed regional marketing objectives
Provide regional expertise and knowledge, specifically in strategically prioritised cities/countries/region
[Specific Responsibilities]
Develop and implement a comprehensive marketing plan in collaboration with the Senior Marketing Manager which clearly outlines the objectives, audience, scope, deliverables, schedule and budget and that is aligned with the overall Korean and Japanese commercial strategy in support of prioritised markets and audiences within the Korean and Japanese region
Maintain the relevant elements of the marketing calendar and budget, ensuring that it is understood, adhered to, and delivered accordingly
Oversee the development of briefs and allocation of tasks and responsibilities across regionally-specific marketing campaigns, activities, and request for ad hoc support, so that our marketing and design resources are used efficiently and effectively
Liaise with colleagues in the wider APMEA and Global Marketing team, to leverage assets and tools centrally, and represent the needs of the region so they are localised/edited where needed
Collate metrics and other ways of tracking the overall effectiveness of regional marketing activity, with a particular focus on commercial impact, and analyse and report on the overall effectiveness of all activity
Write reports and advise Senior Management as required
Maintain and expand market knowledge and marketing knowledge
Provide support to the wider business when required
[Social Media]
Own contract organic social media strategy for Korea and Japan (where applicable)
Manage Korea social channels
Plan & schedule posts
Daily review of global calendar & schedule/edit relevant posts for Korea and Japan
Monthly report
[Tokyo Showrooms]
Organising or supporting showroom events/activations
Communication (e.g. Pardot invitations, co-ordinate social, internal comms)
Brief creative team regarding any artwork/graphics that might be needed
[Budget]
Manage ‘Korean & Japan’ budgets on an ongoing basis
Liaise with local Finance team
[Websites]
Manage and co-ordinate Homepage updates for JP regional site
Allocate all inbound leads from website to Sales team via Salesforce
Collect, manage and report on leads from Marketing activities (e.g. collect lead forms at exhibitions/LinkedIn, add to salesforce, allocate to sales, report)
[Marketing campaigns and projects]
Lead projects and campaigns
Understand global campaign and apply/localise as needed
Laise with wider Korean and Japanese team to understand regional priorities
Set KPI’s
Project Manage regional projects & campaigns
Report results
[PR]
Identify and manage regional PR opportunities
Brief regional Press Release to PR/editorial
[Case Studies]
Identify/vet regionally relevant and strategically aligned case study opportunities
Point of contact for customer
Conduct Interviews
[Provide Support to Regional Sales]
Respond to ad hoc questions
Attend sales meetings to better understand where/how to support
[Translations]
Proofread all online and print translations
Attend briefing calls with translation agency
Job Requirements:
[Education and Experience]
Business related Degree
Successful new business sales experience of at least 3 years, preferably with some background in design led or ergonomic sales
Experience of working for a multinational organisation
Native Korean and Business level English
[Competencies]
Must be able to communicate both verbally and in written form.
Ability to effectively interact at all levels
Must enjoy team work, but also be self motivated and able to work alone and be self sufficient
Must be flexible to work long hours when required and undertake considerable travel throughout the region
Must be highly literate in the use of IT systems
Must be numerate in the preparation of quotations and forecast information
Must be culturally aware
Strong interpersonal skills
[Characteristics]
Methodical and hard working
Ability to handle or avoid confrontation
Ambitious and energetic
Driven to succeed
Honest and with high levels of integrity
Articulate
Diplomatic and sensitive
Self motivated and good time management
If you are interested, please contact simon.kim@rp4rp.com, +82-2-6123-0100