[Company / Industry] Premium Chocolate manufacturer / Food & Beverages
[Position] Trade Marketing Assistant
[Function] Marketing
[Reporting Line] Korea Brand Manager
[Employment Type] Fixed Term (Consideration for permanent status after the fixed term
[Compensation] TBD
[Location] Hanam, GyeongGiDo, Korea
[Consultant in charge] Simon S. Kim
COMPANY DESCRIPTION:
Global chocolate manufacturer known for producing high-quality, premium chocolate products. The Company specializes in crafting gourmet chocolate for professional chefs, chocolatiers, and pastry chefs, as well as for consumers who appreciate fine chocolate
JOB SUMMARY
The Trade Marketing Assistant KR role is to implement the Trade Marketing Strategy in Korea (work with Global, Regional Marketing) by (1) Assisting the implementation of the Annual Events / Pastry Activities Program displaying branding with premium decoration materials, (2) Support adopting & localizing global MKT tools to KR market (3) Developing Selling tools & training materials for our Distributor sales force in order to push our annual innovation launches, promotions, etc. iv/ Implementing local marketing activations and (4) Supporting the Brand Manager with market Analysis
JOB RESPONSIBILITIES:
[Marketing Planning & Strategy]
Assist Brand Manager to define KR Trade Marketing plan (yearly & long-term)
Assist Brand Manager to define local annual Trade Marketing plan for Korea
Assist Brand Manager to forecast, record & report KR Trade MKT budget
Analysis to implement targeted marketing strategies (Sell out Reports, assortment recommendation, category management etc..)
Assist to align plans with new brands
[Marketing Communication]
Assist Brand Manager to define KR strategy & planning (yearly & long-term)
Assist Brand Manager / Digital MKT specialist with Social Media communication
Adapt & diffuse product news & brand contents internally to KR team & externally to local distributor
Provide regular reports and updates to management on the effectiveness of marketing initiatives and strategies
[Marketing Loyalty Program]
Collaborate with Brand Manager to design KR Cercle V Program strategy & planning
Assist to design/define/adapt our annual loyalty program content (Communication tools, gifts, scheme)
Work hand-in-hand with BDs & distributor on the ‘operational’ aspect of the program (eg. Briefing, arrangement of deliveries, etc.,)
Collaborate with Brand Manager & BD on the execution of the program and active follow-up of members’ questions & requests
Assist to evaluate annual performance of the program (ROI, business impact) and issue recommendations to improve it
[Marketing Support – Commercial & Pastry Activities]
Work with global and local teams to develop and execute marketing campaigns, promotions, and events that maximize the visibility of our event.
Assist to localize global MKT tools adopted to KR market
Assist & jointly supported by Brand Manager, develop & adapt marketing/ sales/ communication/ decoration tools for below use:
Sales tools (Sales books, product descriptions, marketing sheets, etc) for ‘daily’ commercial actions
360° Annual launch of the year (adapt & develop tools for annual launch event with Brand Manager & KR chefs, work hand-in-hand with them & BDs for communication of info, event organization, logistic issues, etc)
Promotions carried out in KR (flyers, newsletters, recipe layouts, specific booklets, gift ordering, gift development, etc)
Trade shows in the country (ex. Cafe show, Bakery show)
Pastry activities in the country (MKT display, Recipe book, Collaboration, etc.,)
Sponsoring events in the country
Training to Sales
Competition Intelligence/ competitor survey/Market monitoring
Pricing Recommendations
[Trade Marketing – Product information]
Adapt & diffuse product news (arrival of new products, change of recipes or packaging, discontinuation, flash info, etc) & latest brand news to KR team & distributors
Respond to BD & distributor on product/tools enquiries
(if possible) monthly customer visit to know more on field feedback
JOB REQUIREMENTS:
[Marketing / Trade Marketing acumen]
Strong understanding of the marketing mix (Product launches, Pricing, Promotions, Digital, Events, Customer loyalty programs, Competition monitoring, etc…)
Strong understanding of the pastry environment (chefs, customers: hotels, restaurants, pastry studios, pastries & bakeries, etc…)
[Operate with Discipline]
Be extremely well organized in order to stick with the deadlines for sharing the reports to KR team
Priority Setting: be capable to evaluate the priority / importance of the duties in order to focus first on the most relevant priorities while managing expectations from managers / the team
Time Management: allocate the right timing to the right task and be proactive with direct managers when help Is requested
[Client Oriented Mindset]
Work directly with Distributors in order to share all the relevant information (new products, brand news) and answer any enquiries
Understand Distributors and Sales Force constraints in order to help to develop relevant selling / recipes tools
Passionate about gourmet food and the F&B universe, able to relate to distributors’ environment.
[Attitude]
Work in a multifunctional & multicultural team as well as business environment, working along both local and international colleagues, partners & clients
Not afraid to voice your own opinions
Relation builder (good social skills), net-worker, able to bring people to cooperate
Diplomat: able to achieve compromise, while protecting and fostering the interest of our company
Open to change – continuously learning and improving your own skill set.
Take ownership of outcomes and responsible for your areas results
[Values]
Passion
Positivity
Trust
Respect
Team Spirit
Creativity
Self- Expression
[Ideal Qualification]
Fluent in English, Korean both spoken and written
French speaking / understanding is a plus
Relevant experience in Marketing & Trade Marketing
Proficient on Excel, Word, PPT. Knowledge of Indesign and Ilustrator is a plus.
If you are interested, please contact simon.kim@rp4rp.com +82-2-6123-0100 / +82-10-4118-2178